Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Beginner, GA4 data in Looker Studio, Understanding GA4
Understanding GA4 & UA Data Discrepancies
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
Digital Marketing Industry Updates: June 2023
The impending Google Analytics change and Google's steps into generative AI for ads and search results. It's our June digital marketing update.
- Advanced, GA4 data in Looker Studio, Reporting
Time-of-Day reporting in GA4 & Looker Studio
GA4's reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
Celebrating Volunteer Month
Two Octobers employees got out of the office in March, following their passions to make their communities better.
- Advanced, GA4 data in Looker Studio
Avoid the Looker Studio Quota Error
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
Why Local Business is Good Business
How supporting local businesses supports local jobs, more equitable pay, and civic and social well being.
- Advanced, GA4 data in Looker Studio
Mastering Data Blends: Looker Studio for Marketers
Blends are one of the most powerful features in Looker Studio, but they're a little tricky to get your head around. Learn why and how to use blends.
Digital Marketing Industry Updates: May 2023
Digital marketing never rests. But we're here to pull out the news that matters. See our updates for May 2023.
- Intermediate, Reporting, Tutorial, Understanding GA4
GA4 “Views:” How to Create and Report on Filtered Data
GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.