Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
2023 Bicycle Industry Revenue Forecast
We’re projecting 17% average YoY revenue loss for the bike industry in 2023 based on search and traffic trends. Check out our research and explore the data.
Guide to SEO Topic Clusters
A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.
Digital Marketing Industry Updates: April 2023
We've filtered the industry news into the most important and impactful updates from last month. Read our summary.
Understanding Search Intent
Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
- Intermediate, Understanding GA4, User engagement
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
- Beginner, Reporting, Understanding GA4
Intro to GA4 Part 4: Reporting
Check out our crash course on how to get the most out of GA4 reports.
- Beginner, Understanding GA4
Intro to GA4 Part 3: Navigating the GA4 Interface
Having trouble understanding the GA4 interface? Let's walk through the platform to demonstrate how to quickly and efficiently find the data you need.
- Beginner, Understanding GA4
Intro to GA4 Part 2: GA4 vs. Universal Analytics
GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
- Beginner, Understanding GA4
Intro to GA4 Part 1: The Event Model
In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.