Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Tutorial
How Web Tracking Works
Understanding the mechanics of web tracking helps bring clarity and meaning to the data we analyze.
- Apprenticeship
Two Octobers Wins Workforce Award
Two Octobers has won the Transformer award from Denver Workforce Services for our digital marketing registered apprenticeship program.
- Branch Tools, Search Marketing
Press Release: Branch Tools
Announcing the launch of Branch Tools, providing analytical tools for digital marketers.
- Apprenticeship
Digital Marketing Intern or Digital Marketing Apprentice?
Registered apprenticeships and internships share the goal of providing experience to people new to a career, but apprenticeships go much farther.
- Strategy
3 Signs You’ve Outgrown DIY Marketing (and what to do next)
When growth has plateaued, it may be time to hire a digital marketing expert. We identify the signs, and what to look for in an outside resource.
- E-Commerce
Grow Online Revenue with this Formula
The ingredients necessary to bring more traffic and revenue to an ecommerce website, are all within one tried-and-true formula.
- Data-Driven SEO, Keyword Research
Low-Hanging Fruit: 10 SEO Cheat Sheet Tips for Improving Traffic
- Branch Tools, Keyword Research
Grab Low-Hanging Fruit with Branch Explorer
Learn what "Low-Hanging Fruit" means within the context of SEO, and use our easy method for finding quick and impactful optimizations for pages.
- Reporting
Communicating the Value of Marketing to Business Leaders
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.