A Case Study of Online Marketing Converting In-Store
digital marketing is crucial to any business, even if you don't have e-commerce
Our client was missing out on sales due to marketing goliaths like Best Buy crowding out smaller, niche retailers. Traditional in-store marketing was no longer effective and the company needed to evolve its marketing. Prospective customers were unaware of the better pricing and deep range of products available. It was key for the retailer to position themselves as a leader of high-end appliances and to reach discerning buyers. The retailer wanted to increase sales and in-store traffic. Their e-commerce site was not driving sales and they did not have visibility into whether or not their digital budget was driving offline transactions. Two Octobers’ consumer-driven, data-led approach helped them identify customers currently in the market for high-end appliance products and created highly targeted campaigns that consistently exceeded the client’s business goals.
Our client was a family-owned appliance store in the San Francisco Bay Area.
Online-to-offline attribution was key to success. True client collaboration enabled Two Octobers to leverage POS data, evaluate store visit conversions, leverage offline data into online shopping campaigns, build the client custom tools, and emphasize top appliance brands which conveyed a high-end range to buyers.