demographics template

Demographics data from Google Analytics can help show a more in-depth understanding of the users that are interested in your services or products. Breaking down your data into age, geography and gender can help you gain new insights into your users leading to better targeting, content, and overall business model.  

Often a company will develop a product or service with a specific demographic in mind then market it to this particular audience with great success. However, hidden consumers are often revealed at a later stage. Demographics data helps to show a wide overview of users assisting you in creating a more granular marketing campaign.

To use this tool you will need to create your own Google Analytics data source when you copy this dashboard. An instruction video for this can be found here.