Driving Strong Profit During
It’s a story you’ve likely heard before...
when COVID-19 first became part of the landscape, there wasn’t a business or person who was not impacted. At Two Octobers, we managed to retain our client base and drive growth. Today, we want to share a story of one client who walked the path with us during COVID.
A leading healthcare company, with 30+ locations in the US, needed to drastically improve its revenue forecast. Some locations had been permanently shuttered but they knew they needed to keep facilities operating as close to full capacity as humanly possible.
With a shrinking marketing budget and increased revenue expectations, they knew they needed to do something dramatically different to improve results. There was an experience gap with local paid search, campaigns were not perfectly aligned to business goals and their inbound lead process needed some work.
They decided to move paid media management from in-house to Two Octobers, an experienced external partner who could develop a winning digital marketing strategy and ensure limited budgets were working as hard as they could.
Our approach is always to identify gaps between the prospect and the lead flow. For this client, we began with a deep Google Analytics audit and use of our proprietary tools. From there, we undertook a large-scale account restructure to prioritize specific locations and treatments based on business needs. To take it a level deeper, we went into product-specific keywords and enhanced tracking to ensure our media investment was working as hard as it could to deliver revenue.
A leading healthcare company hired Two Octobers in the middle of the pandemic to help drive profit and to avoid having to close more locations. We brought our outside deep digital marketing expertise and made small scale budgets work as hard as possible.
In our first three months working with the account, our client saw a 56% improvement in cost per acquisition (CPA) and conversions had increased by 55%. Our analytics, tracking, and paid search expertise was the key ingredient in driving strong conversion activity.
And we can do the same for your business. Let’s talk about where you might need some help.