Analytics Roundup – Updates from October 2025
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
How to Present Marketing Data to Leadership – Without Losing Their Attention
Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.
Content that Serves Your Customers…and Your Business
The best marketing content helps prospects discover whether they're the right fit for your business. Learn how to adjust your content to serve your prospects.
Analytics Roundup – Updates from September 2025
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
Digital Marketing Updates: October 2025
New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.
Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change
Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.