Digital Marketing Updates: September 2025
New: ChatGPT using Google's index, LinkedIn and TikTok platform updates.
Analytics Roundup – Updates from August 2025
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Using UTMs to Improve Attribution Tracking
Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.
Digital Marketing Updates: August 2025
Amazon's exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.