Google Analytics Consulting

Be Confident in Your Website Analytics

Get More from Google Analytics so You Can Make Better Marketing Decisions

We’ll say it: Google Analytics is the most powerful free tool you use as a marketer.

But only if it’s accurate, complete, and you know how to use it well.

Are you getting an uneasy feeling when looking at the data? Maybe it looks like something’s off. Or you know it’s incomplete. Or it’s hard to tie marketing activity to conversions, much less leads and sales. So you’re not benefiting from the data.

We’re marketers and technologists. We configure Google Analytics to work for marketers, so you can skip the hard parts and get straight on with generating terrific results for the business.

We Specialize in Impactful Google Analytics Support

As digital marketers and data nerds ourselves, we understand what data is useful for optimizing marketing campaigns and outcomes. We’re laser-focused on Google Analytics work that drives your marketing success and business returns. Our work follows a proven set of steps that ensure on-target execution and ongoing impact.

GA4 Audits

Review and customize GA so you can depend on it. Implement Google Tag Manager, set up key conversions, review cookie-consent implementation, and more.

GA4 Customization

Make your GA4 more powerful. Track third-party and offline conversions. Set up campaign source tracking with CRMs such as Hubspot and Salesforce. Build reporting solutions for web applications.

Managed Analytics

Continuous monitoring for anomalies, address issues as they arise, and implement new tracking as you add pages and ad platforms, so you can be confident your analytics implementation is working for you.

GA4 in BigQuery

Own your data. GA4 data in BigQuery gives you access to the full dataset and makes it available for advanced analysis.

We’ve Helped Clients Like You

“I couldn’t be more impressed with Two Octobers’ ability to unravel problems with GA4. They set up detailed metrics that allowed us to measure marketing performance accurately. We now have the confidence to move our business forward with a strategy backed by quality insights.” - Gretchen Lowery, VP, Digital Marketing & Communications, Link Logistics

“Integrating the data from our online appointment system into Google Analytics and Google Ads gave us the information we needed to grow our digital marketing program and generate 10 times more leads for our growing practice.” - Olga Taylor, VP Marketing, California Skin Institute