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Digital Marketing Industry Updates: October 2023
Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.
How to Establish KPIs for Digital Marketing Campaigns
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
How should your SEO strategy change now that generative AI is being used in search results?
Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what’s changed…and what stays the same.
AI and SEO: Trends, Tools, and Strategies for the New State of Search
Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO work.
Digital Marketing Industry Updates: September 2023
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
Page Value in GA4
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as: Page Value is the average
