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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Digital Marketing Industry Updates: September 2023
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
Page Value in GA4
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as: Page Value is the average
A Day in the Life of a Digital Marketing Apprentice
Take a closer look at the daily work of a digital marketing apprentice, and apprentice Karen Carr shares her thoughts.
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Digital Marketing Industry Updates: August 2023
Read our summary of major developments in Google Analytics, paid media, and SEO.
Digital Marketing Industry Updates: July 2023
Our July update on digital marketing news includes the best of GA4, Google & LinkedIn ads features, and technical SEO deprecations.
