blog
Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
Filter by categories
search
A Day in the Life of a Digital Marketing Apprentice
Take a closer look at the daily work of a digital marketing apprentice, and apprentice Karen Carr shares her thoughts.
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Digital Marketing Industry Updates: August 2023
Read our summary of major developments in Google Analytics, paid media, and SEO.
Digital Marketing Industry Updates: July 2023
Our July update on digital marketing news includes the best of GA4, Google & LinkedIn ads features, and technical SEO deprecations.
Report on File Downloads in GA4
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Customizing Automatic Form Submit Events in GA4
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
