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Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Digital Marketing Updates: August 2025
Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
Connecting to the Google Analytics MCP server with Claude
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.
Digital Marketing Updates: July 2025
Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.
Analytics Roundup – Updates from June 2025
AI agents & analytics, GA4’s product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.