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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Using UTMs to Improve Attribution Tracking
Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.
Digital Marketing Updates: August 2025
Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
Connecting to the Google Analytics MCP server with Claude
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.
Digital Marketing Updates: July 2025
Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.