blog
Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
Filter by categories
search
GA4 Path Analysis with BigQuery
A BigQuery export of GA4 data unlocks a multitude of ways to analyze your website data, including a more useful analysis of the pages users visit in their paths through your website. This article details the process of building two
Five Great Plug-and-Play SEO Dashboards
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Digital Marketing Updates: October 2024
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.
Analytics Roundup – Updates from September 2024
“It’s not me, it’s you”, Google Ads measurement, and dynamic metrics in Looker Studio…all in this month’s marketing analytics roundup.
Funnel Reporting in Looker Studio with GA4 Events
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Documenting a Google Tag Manager Container
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
