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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Digital Marketing Updates: January 2025
This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
Analytics Roundup – Updates from December 2024
Musings on “what matters is measurable”, new Looker Studio features, a cool free GA4 audit dashboard, and more.
Sortable Date Comparisons in Looker Studio Tables
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
Digital Marketing Updates: December 2024
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Analytics Roundup – Updates from November 2024
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
Tracking AI Traffic in GA4: A Step-by-Step Guide
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.