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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Digital Marketing Updates: September 2024
Updates in Google organic search–algorithm update & AI Overview sources–as well as Google Ads changes like YouTube audience targeting.
Analytics Roundup – Updates from August 2024
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
5 Tips for Getting More from GA4’s Standard Reports
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you’re looking for.
Digital Marketing Updates: August 2024
What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
Analytics Roundup – Updates from July 2024
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
Five Reasons to Set Up the GA4 BigQuery Export
Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started.
