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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Digital Marketing Updates: July 2024
SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.
Analytics Roundup – Updates from June 2024
GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks’ monthly analytics update.
Bot Traffic in GA4
Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.
Digital Marketing Updates: June 2024
We summarize what’s new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.
Analytics Roundup – June 2024
Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4.
How to Filter Bot Traffic from GA4
You’ve identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
