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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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How to Identify Bot Traffic in GA4
The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.
Hunting for Bots
Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.
Digital Marketing Updates: May 2023
Welcome to May! We highlight key digital marketing updates over the past month across analytics, SEO, and paid media.
GA4 Custom Insights
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
Digital Marketing Updates: April 2024
Happy April! We review key digital marketing updates in the month of March, including renaming Conversions in GA4 and Google’s anti-spam update.
How to Get Digital Marketing Experience Before Your First Job
Are you eager to dive into the world of digital marketing, but lack experience? Read our tips for being proactive and resourceful when you’re starting out.
