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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Digital Marketing Updates: March 2024
We highlight spam in GA4, new carousel rich snippets in Google search results, and advertising product updates in Google, Meta, and Pinterest.
Removing bot traffic from GA4 reports
Learn how to identify bot traffic in GA4 and remove it from reports.
Digital Marketing Updates: February 2024
Two Octobers’s team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.
Digital Marketing Industry Updates: January 2024
Digital marketing updates from the past month: GA4-based audience targeting Ads, teen social media preferences, “open” ranks better for local businesses.
Closing the Racial Wealth Gap with Registered Apprenticeship
Registered apprenticeship is one of the many tools we can use to address the staggering differences between wealth in white and non-white families in the US.
Digital Marketing Industry Updates: December 2023
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
