Yes, Moz Local Works
We crunched the numbers to decide whether or not the 2016 updates to Moz Local worked – and the short answer is “yes”.
Two Octobers Analytics Team
October 17, 2022
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Search Results for: mobile – Page 2
How Web Tracking Works
Understanding the mechanics of web tracking helps bring clarity and meaning to the data we analyze.
Nico Brooks
October 12, 2022
Low-Hanging Fruit: 10 SEO Cheat Sheet Tips for Improving Traffic
SEO Cheat Sheet Sometimes, it’s hard to know what else can be done to boost traffic and rank. Especially when you feel like you’ve tried everything! Here are some suggestions – an SEO cheat sheet comprised of tips and tricks that I use on a daily basis to help my clients’ businesses. I always start
M C
March 29, 2022
SEO & Content Manager
job opening SEO & Content manager We’re hiring for an SEO & content manager! Read the job description below, and submit your resume if you’d like to apply. Come work with us SEO & Content Managers at Two Octobers are passionate about connecting with audiences through SEO-focused content which help businesses grow. They deliver content
Kris Skavish
December 31, 2020
5 Tips for Growing Revenue During an Uncertain Q4
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
Kris Skavish
October 26, 2020
Web Accessibility Guide: What you need to know to start improving your site
By Niki Mosier and Brett Woodward You may have heard the term “web accessibility” before, but you might still have a few questions. Here’s a few of the most common ones: What does web accessibility actually mean?What are the benefits of having an accessible site?How can I test my site’s accessibility and make it better?
Niki Mosier
September 10, 2020
3 Ways to Improve Customer Acquisition Cost (CAC)
As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and marketing cost required to earn a customer. That’s CAC, or Customer Acquisition Cost. The lower
Serin Silva
December 18, 2019
Page Speed Optimization: Table for Two
I’ve been reading a lot about this debate of “does site speed matter for organic success?”, and to me it always sounds like an evening out at a restaurant. Page speed is the time it takes from a customer first entering a restaurant, to receiving their food. The longer it takes, the more likely it
Two Octobers Analytics Team
October 16, 2019
Perspectives on MozCon 2018
In early July, five members of our SEO team headed west to Seattle for a few days to attend MozCon 2018. As one of the best conferences out there for technical SEO, mobile strategy, analytics, and content, we all were excited to learn and bring back actionable insights for our accounts. We also were excited
Two Octobers Analytics Team
July 31, 2018
How to Tie Online to Offline Tracking Together Using Google Ads
Google Ads store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even in certain industries where in-store purchases are still common, like appliances or automotive, online research is a key influencing factor to these in-store purchases. For
Maggie Castle
June 18, 2018
