Digital Marketing for Bike Shops
Grow Business and Sustain Revenue
A partner that actually knows the difference between Salsa and hot sauce
We help bike shops across the US and Canada boost in-store and ecommerce sales with effective digital marketing, including paid media, seo, and on-site content. Bike shops who invest in online shopping-enabled websites may not see much activity without investing in marketing the website itself. But when they do, ecommerce revenue feels like drafting behind a lead rider.
The past few years have been a wild ride for the bike industry. We’ve worked with dozens of bike shops over the past 5 years to help them achieve resiliency and revenue growth in local and national markets. We work with platforms you’re on, like Workstand, and understand the brands you carry and the consumers you cater to. From finding new customers to selling in and through inventory challenges, we’re a valued partner for independent retailers, helping shop owners navigate challenges with bike market insights, marketing knowledge, and attentiveness.
Revenue growth for bike shops comes from building a dependable flywheel
When it comes to online revenue, we’ve got you covered. Our ongoing work plan optimizes for revenue by focusing on this formula:
This formula is a great starting point – a way to wrap your head around what it takes to grow online revenue. By breaking the components down to traffic, conversion and order value, it makes it much easier to prioritize efforts and chip away at the objective. Learn how it works.
May 22-23, 2024
How does digital marketing drive ecommerce sales for bike shops?
Ecommerce sales are projected to increase 15% each year over the next 3 years. With shifting consumer behavior, rising above the fray is challenging for independent retailers. We know which digital marketing tactics help you connect with consumers at multiple stages of the buying process and drive them to purchase. Two Octobers’ digital marketing for bike shops drives more website traffic and purchases so retailers grow sales and customers.
How does digital marketing drive in-store sales for bike shops?
Consumers consistently use the internet to gather information about local businesses. Having an up-to-date and compelling online presence across the places people are looking for your products and services helps drive positive brand impressions and bring people in-store. Consumers increasingly appreciate being able to browse a local store’s inventory before visiting, and tools like Google’s local inventory ads can even help direct online product searchers to buy directly in store.
How do you know so much about the bike industry?
- We’ve helped dozens of bike shops with online marketing, driving significant growth.
- We conduct our own research on how consumers look for bike information and products online.
- We’re outdoor recreation enthusiasts. Some of us have even worked on the floor in bike shops.
What makes you different from other agencies or marketing services?
- We know the bike industry and the realities of running an independent bike shop. Our team includes the expertise of people who’ve worked in shops.
- We customize our approach to your unique situation–your location, your products, your priorities.
- We’re responsive, attentive, and communicative. Collaboration and teaching as we go are core to our values as a company.
Learn how the fall shoulder season affects consumers’ interest in bikes and bike-related products, and what that means for the holiday season ahead.
How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.
We’re projecting 17% average YoY revenue loss for the bike industry in 2023 based on search and traffic trends. Check out our research and explore the data.