Social Media Advertising: How to Design a Test & Learn Approach to Expand Your Reach & Platforms
recorded workshop
In this session you will learn how to design a test-and-learn approach for new social media channels so you can expand your reach and feel confident about where you spend your time and money.
Not every platform is the correct choice for every brand. What platforms you should focus on depends on your goals and audience. A common mistake in social media advertising is spreading dollars across too many platforms, including the ones that don’t make sense for your company. What’s more, many brands ignore platforms they don’t understand, missing out big revenue opportunities.
In this webinar, we’ll discuss how to discover which platforms will be profitable through testing, and how to tell which platforms to expand or pull back on.
Takeaways
- Understand how to determine where to start with platform testing.
- Know the top 5 tests to run
- Understand the benefits and drawbacks of each of the top platform’s EMS.
Chloe is the head of the paid media marketing practice at Two Octobers where she focuses on delivering results through an overarching strategy which is customizable to each client. Her extensive background in marketing and paid media, both agency and in house, gives her the ability to understand client needs while delivering for them on a deeper level.
