Social Media Advertising: How to Design a Test & Learn Approach to Expand Your Reach & Platforms
With so many types of social media to choose from, it can feel impossible to know what’s right for your brand. In this session you will learn how to design a test-and-learn approach for new social media channels so you can expand your reach and feel confident about where you spend your time and money.
Not every platform is the correct choice for every brand. What platforms you should focus on depends on your goals and audience. A common mistake in social media advertising is spreading dollars across too many platforms, including the ones that don’t make sense for your company. What’s more, many brands ignore platforms they don’t understand, missing out big revenue opportunities.
In this webinar, we’ll discuss how to discover which platforms will be profitable through testing, and how to tell which platforms to expand or pull back on.
Date: October 21
Time: 11am MDT
Who: Chloe Pascoe
After this workshop, you will:
- Understand how to determine where to start with platform testing.
- Know the top 5 tests to run
- Understand the benefits and drawbacks of each of the top platforms