insights
Hungry for more? Here are some of Niki’s insights about SEO.
blog
Tracking AI Traffic in GA4: A Step-by-Step Guide
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
speaker
how to get the most out of gmb q&A
Niki presented some great info on how to get the most out of GMB Q&A at SMX East in February 2020. If you missed her talk, you’re not out of luck!
recorded workshop
how to migrate your site from an SEO perspective
Building a new website is a costly and complex endeavor, and if you don’t slow down to make sure your figurative SEO ducks are in a row, the investment of time and money could be undone after you launch the new site. Learn how to migrate your website without affecting your google ranking or clients.
