Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Advanced, GA4 data in Looker Studio
Avoid the Looker Studio Quota Error
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
Why Local Business is Good Business
How supporting local businesses supports local jobs, more equitable pay, and civic and social well being.
- Advanced, GA4 data in Looker Studio
Mastering Data Blends: Looker Studio for Marketers
Blends are one of the most powerful features in Looker Studio, but they're a little tricky to get your head around. Learn why and how to use blends.
Digital Marketing Industry Updates: May 2023
Digital marketing never rests. But we're here to pull out the news that matters. See our updates for May 2023.
- Intermediate, Reporting, Tutorial, Understanding GA4
GA4 “Views:” How to Create and Report on Filtered Data
GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
- Intermediate, Reporting, Understanding GA4
GA4 Attribution Models: How They Work
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
- Advanced, GA4 data in Looker Studio, Reporting
Reporting on GA4 Landing Pages in Looker Studio
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
2023 Bicycle Industry Revenue Forecast
We’re projecting 17% average YoY revenue loss for the bike industry in 2023 based on search and traffic trends. Check out our research and explore the data.
Guide to SEO Topic Clusters
A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.