Marketing, Measured
Blog
Field notes on analytics, SEO, paid media, and AI search—what's actually moving the needle, not what's trending this week.
- Beginner, User engagement
GA4 Funnel Exploration: Where Do Users Go After Landing?
There's a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
- Content, Strategy
How to Develop an Effective Content Distribution Strategy
Creating content is great, but it’s hard to move the needle without content distribution. Find out how to put together a content distribution strategy.
- Advanced, GA4 data in Looker Studio, Reporting
Report on Individual GA4 Conversions in Looker Studio
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
Digital Marketing Industry Updates: March 2023
Our experts have compiled a list of the most important and impactful industry updates in digital marketing today. Find out more.
- Intermediate, Reporting
GA4 Advanced Segments: Make Comparisons More Useful
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
- Advanced, Customizing GA4, GA4 data in Looker Studio
Guide to GA4 Scroll Tracking
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
- Social Media Marketing
How Social Media and SEO Work Together
Does social media affect SEO? There's lots of conflicting information out there on the subject, but we have the facts on how social media and SEO work together.
- Beginner, User engagement
How to Use Path Explorations in GA4
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
How GA4 Will Impact Your Business—and When to Switch [recording & recap]
GA4 includes significant changes from the version you're used to. Learn more about the potential impact to your business, and plan for setting it up now.