Track session duration conversions in GA4
Nico Brooks
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
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Universal Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Page Value in GA4
Nico Brooks
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as:Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction (or both).
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
Nico Brooks
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Report on File Downloads in GA4
Nico Brooks
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Customizing Automatic Form Submit Events in GA4
Nico Brooks
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Understanding GA4 & UA Data Discrepancies
Nico Brooks
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
