Transform Prospect Research into Strategic Content with AI-Powered Persona Research Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research. ➔ Read more Kris Skavish February 5, 2026
Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling. ➔ Read more Kris Skavish September 5, 2025