About Have you ever heard the phrase “The best place to hide a dead body is on the 2nd page of Google”? We didn’t drop this SEO truth, it’s Dharmesh Shah’s claim to fame from 2017. And it’s still quite true. The struggle is real for many SEOs and content marketers. How do we reach
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
“I am excited about the opportunity to help others also be successful in digital marketing careers. I know there is more than one way to be successful.” – Jamil Chughtai
SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At MozCon Virtual 2021, Two Octobers’ Product Director Noah Learner spoke about how the GSC API can unlock game-changing insights into SEO. The API contains millions
Where e-commerce managers should focus their marketing efforts It’s true, it’s hard to predict what Q4 will bring for ecommerce retailers. Here’s what’s working in your favor: Holiday shopping is already starting, months earlier than previous years; More consumers than ever expect to purchase online this season; Marketplace disruptions have led 15-20% of consumers to
In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this Sheet. Topics covered: Matching characters and sets of characters Using ORs to match multiple things Using escapes to match special characters Matching the beginning and
How we build G-Suite Appscript Add-ons in a team environment. Table of Contents: Researching a team Workflow Twitter Research for the win The Skunkworks Framework Github Flow What is Github Flow? Google Apps Script Github Assistant Apps Script Error Handling User Testing is Key Commenting is a necessary part of developing an Add-on The Apps
As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and marketing cost required to earn a customer. That’s CAC, or Customer Acquisition Cost. The lower
Yes, we know your budget pie is probably not the size you need and it has to work really hard to do its job. We hear you and offer up some tips to help: Foundations If the foundation of a house is not well built, the rest of the house will be weak. The foundational
Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy, but mostly it was a chance for me to listen and learn. First impression? I loved it! As an enthusiastic athlete, vegetarian and eater of
