blog

Category: Marketing Resources & Tools

skunkworks flow chart

Lessons Learned building an Apps Script Add-on

Or how we build G-Suite Add-ons in a team environment. Table of Contents: Researching a team Workflow Twitter Research for the win The Skunkworks Framework Github Flow What is Github Flow? Google Apps Script Github Assistant Apps Script Error Handling User Testing is Key Commenting is a necessary part of developing an Add-on The Apps

➔ Read more
open sign chalk board

3 Ways to Improve Customer Acquisition Cost (CAC)

As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and marketing cost required to earn a customer. That’s CAC, or Customer Acquisition Cost.  The lower

➔ Read more
slice of apple pie

2020 Marketing: Carving Up the Budget Pie to Win

Yes, we know your budget pie is probably not the size you need and it has to work really hard to do its job. We hear you and offer up some tips to help: Foundations If the foundation of a house is not well built, the rest of the house will be weak. The foundational

➔ Read more
gorilla with amazon logo smile

Learnings from NATCHCOM: digital meets natural

Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy, but mostly it was a chance for me to listen and learn. First impression? I loved it! As an enthusiastic athlete, vegetarian and eater of

➔ Read more
marketing flyer with city cutout

The Perfect Marketing Mix

Our business development director, Ray Stein, is presenting on the perfect marketing mix at Denver Startup Week.  In his presentation, Ray addresses how to prioritize digital marketing channels, tips for getting the most out of each channel, and where they belong in the customer journey. You can view a PDF of his presentation here.  

➔ Read more
sharpened color pencils pointing up

Social Audiences: What You Should Be Doing

Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation here. Purchaser lists, email lists, web traffic, these are all segmented audience groups you could be using to your advantage on Facebook and Instagram. Amanda

➔ Read more
constellations in the sky

8 Data Storytelling Concepts (with Examples!)

By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more.  Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly in an agency setting, we’re frequently in a position where we need to explain complex

➔ Read more
ask more questions poster

Improve UX by Quantifying Your Intuition

As an SEO consultant, I often find myself discussing user experience (UX) with my clients. This is in part because UX factors influence search engine ranking, but mostly because we measure our success in terms of engaged visitors and conversions, as opposed to ranking and clicks. As I discuss UX with a client, I often

➔ Read more