blog

Category: Research

business people with bar chart behind them

Search Ad CTRs by Age

Analyzing Search Ad CTRs by Age I teach search engine marketing at a local university, and I love hearing the perspective of young people on trends in digital marketing. One question that has come up in more than one class is, “do people really click on search ads?” When we discuss this, there has been

➔ Read more
old fashioned open sign

How Consumers View Retail Price Image: Implications for Digital Marketing

Price-conscious shoppers are a popular target for marketers, but there’s a lot beyond deals and coupons that influence consumer perception of a business’s pricing. Using these more subtle factors can be a valuable tool for crafting effective marketing copy. Consider this: you are planning a party, but now isn’t the best time to be spending

➔ Read more