Digital Marketing Updates: June 2024
Kris Skavish
June 1, 2024
We summarize what's new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.
Two Octobers Blog
SEO & AEO
Search Engine Optimization and Answer Engine Optimization help search engines, AI tools, and users better understand your website’s content and make it visible. SEO and AEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more by exploring our resources, or check out our SEO & AEO services and one-on-one digital marketing training.
All Analytics articles below. Or view our GA4 resources.
Digital Marketing Industry Updates: December 2023
Kris Skavish
November 30, 2023
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
How should your SEO strategy change now that generative AI is being used in search results?
Nico Brooks
September 15, 2023
Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what's changed...and what stays the same.
AI and SEO: Trends, Tools, and Strategies for the New State of Search
Randy McFadden
September 14, 2023
Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO
Digital Marketing Industry Updates: September 2023
Kris Skavish
September 1, 2023
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
Guide to SEO Topic Clusters
Abby Curtis
October 30, 2026
A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.
Understanding Search Intent
Abby Curtis
March 28, 2023
Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.
Data-Driven Content Ideation: How and Where to Find Content Ideas
Abby Curtis
March 20, 2023
Wondering how to find content ideas for your digital marketing strategy? Look to the data. We’ll show you how.
How to Develop an Effective Content Distribution Strategy
Abby Curtis
October 30, 2026
Creating content is great, but it’s hard to move the needle without content distribution. Find out how to put together a content distribution strategy.