head of social

Karen O'Toole

Karen is in tune with the vibe of consumers. As head of the social media advertising practice at Two Octobers, she’s laser focused on matching clients’ products with the right social media platforms, the right audience targets, and the right words and pictures to reach them. We’re pretty sure 1/3 of her brain is actually a magnifying glass, because no detail escapes her notice.

Karen is also Two Octobers’ internal social events chair, because–no surprise! social is as social does.

See karen at these upcoming events

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Head of social

Karen leads Two Octobers' practice of social media marketing, promoting learning and quality for all our practitioners.


$11 ROAS

How to make a start-up's budget go farther? Be a bigger fish in a smaller pond. For a furniture manufacturer, Karen leveraged Pinterest to find interested buyers and maintain $11 ROAS over two years.

+67% YOY

Data can uncover hidden gems when the right analysts are working with you. In our work with a popular protein powder, our customer data told us a different story than our original hypothesis. The data paved the way to outstanding impact on revenue.


Hungry for more? Here are some of Karen’s insights about social advertising.

sproutlings coming out of wet soil

recorded workshop

More Than Engagement: How To Build Social Ads That Convert

Navigating the social advertising landscape can be confusing with many pitfalls along the way. In this workshop, we will equip you with the tools you need to create successful campaigns, including how to build, optimize, and report social media campaigns utilizing both Facebook Ads Manager and Google Analytics.
water ripples with purple mountains

recorded workshop

paid search and social for multi-location businesses

We aggregated a list of frequently-asked SEM and Social questions we get from our clients who range from having over 50 business locations to just one local shop. In this session, learn how to measure and optimize your campaigns in a way that has real impact.

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