paid search and social for multi-location businesses

online workshop

how can paid search and social campaigns propel your local and multi-location business?

We aggregated a list of frequently-asked SEM and Social questions we get from our clients who range from having over 50 business locations to just one local shop.  Join Maggie Castle (Head of SEM) and Karen O’Toole (Head of Social) in this two-hour session to learn how to measure and optimize your campaigns in a way that has real impact. 

About this event

In this two-hour online workshop, we will walk through advanced paid search and social strategy for multi-location and local businesses. By the end of this session, which will cover more advanced topics, you will gain expertise in analytics and measurement as well as paid media strategy. There will be dedicated office hour time to dive into your specific data needs and questions.


You will be able to answer questions like:

  • If I had a big (or small) budget influx, where should I spend it
  • How do I know if my campaigns are working?
  • How can I personalize my campaigns to engage my future customers?
  • What should my site content look like? When should I have a landing page?
  • What should I consider if my business franchises?
  • What are my competitors doing?
karen bending down to pet lily the dog
Event Details

This workshop is not being offered at this time, but check out the recorded webinar and upcoming events below!
Category: Paid Media Training

About The Instructor

Karen O’Toole is the Head of Social at Two Octobers, where she is an instrumental part in helping our clients’ businesses grow. Karen is a go-to for big picture marketing strategy, but she’s also really good at answering those pesky “where is this button in Facebook” questions too.

Maggie Castle is the Head of SEM at Two Octobers, where she also leads the Digital Marketing Training group and spearheads the workshop program. Ecommerce is where most of her marketing expertise falls, and she expects to be very busy come November! She has been working in digital marketing for almost ten years, four of which have been spent growing with Two Octobers.

blast from the past

View a previous recording of this workshop below. 

Recorded live webinar

why join the live webinar?

Live workshops are more interactive. You won’t want to miss the office hours offered at the end of each session, where attendees ask questions and interact not only with our knowledgeable presenters, but also with each other, to extend their learnings from the workshop.

upcoming workshops

We love educating marketers! See below for a few upcoming online workshops

looking for something more personalized?