digital account director

Maggie Castle

Maggie holds several roles at Two Octobers, including training program lead, team lead, account manager, and Head of SEM.

As training program lead, Maggie developed and oversees our robust public workshop program, as well as our customizable one-on-one coaching services.

In her work for clients, Maggie’s style of account management is so in-your-corner, you just might come to think of her as a member of your own team. In fact, that’s how she thinks of it. The kind of hypothesis-testing, spreadsheet-wielding, smarty-pants e-commerce pro you wish you could have seven of. Maggie leads a team of equally talented pros focused on click-and-mortar business growth.

Maggie has led multi-channel media campaigns for Fortune 500 brands to startups for over 9 years, driving big strategy like attribution, branding, and forecasting across platforms including Google, Microsoft, YouTube, Facebook, Instagram, Pinterest, Yelp, Outbrain, Taboola, Amazon, Walmart, and various ad exchanges.

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certifications

head of sem

Maggie leads Two Octobers' practice of paid search, promoting learning and quality for all our practitioners.

work

increased visits by 45%

The 9 News Health Fair provides Coloradans with life-saving screenings. TO increased registration visits by 45% YoY and overall site users by 10X.

growth for e-commerce + store vists

Maggie's SEM campaign for appliance retailer produced 47% YOY increase in ROAS and 122% increase in store visits.

insights

Hungry for more? Here are some of Maggie’s insights about digital marketing.

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blog

How to Tie Online to Offline Tracking Together Using Google AdWords

AdWords store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment.  Even in certain industries where in-store purchases are still common, like appliances or automotive, online research is a key influencing factor to these in-store purchases. For example,

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recorded workshop

paid search and social for multi-location businesses

We aggregated a list of frequently-asked SEM and Social questions we get from our clients who range from having over 50 business locations to just one local shop. In this session, learn how to measure and optimize your campaigns in a way that has real impact.

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whitepaper

How Site Speed Impacts Performance

Site speed impacts everything digital marketers care about: organic ranking and traffic, paid search costs, on-site engagement and conversion rates. It’s time to prioritize the resources to get the technical changes made to improve site speed. The information you need to make the case is here!

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