Google Ads store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even in certain industries where in-store purchases are still common, like appliances or automotive, online research is a key influencing factor to these in-store purchases. For
By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more. Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly in an agency setting, we’re frequently in a position where we need to explain complex
Marketers trained in the practice of traditional paid search know the large universe of SEM optimizations well. We have lists, or in my case, a tortured novel, full of changes to implement and tests to conduct. But these lists of vetted paid search tactics don’t always translate when it comes to Google Shopping. Google
By: Rachel Zinanti & Maggie Castle To make the change, or not make the change? You think it will be great for the account, but what if it’s not? What if it tanks and your SEM performance takes a nosedive? If you manage paid search accounts, you know what we’re talking about. You’ve had this
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