blog

Author: Maggie Castle

Blurred photo of the inside of a clothing retailer.

How to Tie Online to Offline Tracking Together Using Google AdWords

AdWords store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment.  Even in certain industries where in-store purchases are still common, like appliances or automotive, online research is a key influencing factor to these in-store purchases. For example,

➔ Read more
constellations in the sky

8 Data Storytelling Concepts (with Examples!)

By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more.  Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly in an agency setting, we’re frequently in a position where we need to explain complex

➔ Read more