insights
Hungry for more? Here are some of Niki’s insights about SEO.

blog
Analytics Roundup – Updates from September 2025
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.

speaker
how to get the most out of gmb q&A
Niki presented some great info on how to get the most out of GMB Q&A at SMX East in February 2020. If you missed her talk, you’re not out of luck!

recorded workshop
how to migrate your site from an SEO perspective
Building a new website is a costly and complex endeavor, and if you don’t slow down to make sure your figurative SEO ducks are in a row, the investment of time and money could be undone after you launch the new site. Learn how to migrate your website without affecting your google ranking or clients.