Niki Mosier

Niki heads up the SEO practice at Two Octobers. She’s got technical chops in spades and is terrific at explaining what’s what in SEO to both technical and non-technical audiences alike. But what makes Niki really special is her connectedness to the wider community of SEOers, as a frequent attendee of local meetups, speaker at local and national events, and conversant tweeter. She’s at the forefront of the conversation on how to help businesses succeed in SEO every day.

 

Specialties

Upcoming Events With Niki

  • Thu
    20
    Feb
    2020

    Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement

    10:25 amSMX West, San Jose

    Join Niki at one of the premiere SEO events in the US to learn how to make the most of the Google My Business listings.

    SMX West details

    Show details

Contact Niki

Check out Niki’s background on LinkedIn.

Connect with Niki on Twitter.

Conference Report: Tech SEO Boost

This was the first TechSEO Boost I was able to attend in person. I was very impressed by how well put together it was, especially for a free conference. I learned something from every talk I heard, but I wanted to highlight a few of the talks that stuck out most to me.

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Top 5 Local Citations for 2018

The top five most important local citations for your business in 2018, and a reminder of why business listing are worth your time!

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Perspectives on MozCon 2018

Five members of our SEO team provide their top takeaways from one of the year's most important SEO conferences.

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Three Things I Wish Clients Understood Better

  1. Because it can take time to see the impact from a lot of the tactical SEO work we do, we work hard to identify low hanging fruit in the first few months of an engagement so we can start to see results sooner.
  2. Because a lot of the tactical SEO work impacts the foundational structure of a website and the content, clients can typically feel the benefit of SEO work long after something is implemented.
  3. Rankings are not the most important indicator of SEO success. Focusing on other KPIs such as conversions, revenue and search impressions can be better indicators of SEO success.