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Digital Marketing Updates: June 2026
New this month: Google Marketing Live unveils AI-powered ad formats and shopping experiences, plus Google publishes its official guide to optimizing content for AI search and citations

Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI
Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.

Tracking AI User Bots in Cloudflare to Measure AI Visibility
Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.

Analytics Roundup – May 2026
AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.

Digital Marketing Updates: May 2026
New this month: Google and Meta neck-and-neck with ad revenue and you can now schedule GMB posts.

Key Inputs for AI-Driven Ads Performance
Learn how to work with AI in Google Ads and Meta Ads to drive better performance while keeping humans in the driver’s seat.