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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Better Ecommerce Reports in GA4
Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Track session duration conversions in GA4
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Digital Marketing Industry Updates: November 2023
In this month’s digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads’ ad auction from the anti-trust trial.
Fall 2023 Bike Industry Search Demand Forecast
Learn how the fall shoulder season affects consumers’ interest in bikes and bike-related products, and what that means for the holiday season ahead.
Bike Search Trends Summer Review
How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.
Retain and Grow Your Entry-Level Marketers with Apprenticeship
Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.
