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The $10,000 Gem Hiding in Your Google Analytics
I promise you there is a gem hiding inside your Google Analytics that will have a real impact on your business. It might be a piece of data whose impact can be felt beyond the website and into the core
Attract & Qualify Customers with Google My Business Q&A
One of the most underutilized tools on a Google Business Profile (formerly Google My Business) is the Q&A section. For all the time marketers put into choosing the right Google Business category and crafting the perfect, not-too-keyword-heavy description, the Q&A
Democratizing Digital: Two Octobers Announces Digital Marketing Training Program
Two Octobers has always been altruistic at its core. We believe in giving back and lifting up endeavors outside of our own. It’s in our approach with our clients, our employees, and our global interactions. It’s probably featured in our
Two Octobers — Out in the Wild, February 2020
SMX This month, Niki Mosier, shared her SEO expertise at SMX West 2020.Key theme: In-House SEO Strategy & Implementation. Check out info about the show here. Update! Niki’s slides are here, and an in-depth exploration of her subject, effectively using
3 Ways to Improve Customer Acquisition Cost (CAC)
As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and
2020 Marketing: Carving Up the Budget Pie to Win
Yes, we know your budget pie is probably not the size you need and it has to work really hard to do its job. We hear you and offer up some tips to help: Foundations If the foundation of a