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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Analytics Roundup – January 2026
A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
Analytics Roundup – December 2025
Approaching marketing data management as a “data mesh” + great articles on monitoring AI bots, path analysis, data visualization, and more.
Digital Marketing Updates: December 2025
Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.
Digital Marketing Updates: November 2025
Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.
Analytics Roundup – Updates from October 2025
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
How to Present Marketing Data to Leadership – Without Losing Their Attention
Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.