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Paid Media

Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.

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Analytics

Analytics Roundup – April 2026

Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.

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AI-Powered Prospect Research Generates Better Personas

Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
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Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change

Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.
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3 Ways to Improve Customer Acquisition Cost (CAC)

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