How to Build Your Marketing Roadmap
Having a marketing roadmap is key to hitting your metrics for success - but how do you build one?
Strategy, goals, and planning are big-picture challenges for most marketing teams. Ones that leverage the roadmap as a strategic tool are masters in achievement, accountability, and have an easier time demonstrating their wins to stakeholders.
Two Octobers’ Head of Marketing Serin Silva takes us through the most important components of a marketing roadmap as well as the behaviors needed to keep it fresh and agile. Serin shows you how to think big for your organization while showing marketing progress, success, and impact.
- In-depth review of the components of a roadmap and potential variations
- Exercises and prompting questions to help you think at the next level for your organization
- A template to take away
Serin Silva is a senior marketing professional with 20+ years of global brand experience. She has led marketing strategies and advertising campaigns for Microsoft, Wired Digital, Chevron, Charles Schwab, Ask.com, Dolby Sound, Discover Card, Nestle, Adidas, PetSmart, Williams-Sonoma, West Elm, Pottery Barn, CenturyLink, and Zayo. She specializes in creating measurable marketing programs that span both the digital, traditional and emerging communication worlds. Experiences that unlock new markets, delight customers, break new ground, and drive results. Serin has a bias for action.
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