How to Build Your Marketing Roadmap

online workshop

How does your marketing roadmap play a role in guiding your team, achieving your organization’s goals, and communicating your story to stakeholders?

Strategy, goals, and planning are big-picture challenges for most marketing teams. Ones that leverage the roadmap as a strategic tool are masters in achievement, accountability, and have an easier time demonstrating their wins to stakeholders.

About this event

Join Two Octobers’ Head of Marketing Serin Silva and learn the most important components of a marketing roadmap as well as the behaviors needed to keep it fresh and agile. In this two-hour session, Serin will show you how to think big for your organization while showing marketing progress, success, and impact. There will be time during dedicated office hours to dive into your organization’s specific plans and questions.


In this workshop you will gain:
  • In-depth review of the components of a roadmap and potential variations
  • Exercises and prompting questions to help you think at the next level for your organization
  • A template to take away
  • Opportunity for one-on-one questions with Serin to discuss and troubleshoot your specific organization
serin profile with grey background
Event Details
Date: This workshop is not being offered at this time. Watch the recording below.
About The Instructor

Serin Silva is a senior marketing professional with 20+ years of global brand experience. She has led marketing strategies and advertising campaigns for Microsoft, Wired Digital, Chevron, Charles Schwab,, Dolby Sound, Discover Card, Nestle, Adidas, PetSmart, Williams-Sonoma, West Elm, Pottery Barn, CenturyLink, and Zayo. She specializes in creating measurable marketing programs that span both the digital, traditional and emerging communication worlds. Experiences that unlock new markets, delight customers, break new ground, and drive results. Serin has a bias for action.

3.7 out of 4 stars icon

Past attendees rate our online workshops an average of 3.7/4!

"I had the opportunity to receive some marketing training from staff at Two Octobers, and I was very impressed by their professionalism, enthusiasm about the field, and depth of knowledge."

- Kirsten Mathison

blast from the past

View a previous recording of this workshop below. 

Recorded live webinar

why join the live webinar?

Live workshops are more interactive. You won’t want to miss the office hours offered at the end of each session, where attendees ask questions and interact not only with our knowledgeable presenters, but also with each other, to extend their learnings from the workshop.

upcoming workshops

We love educating marketers! See below for a few upcoming online workshops

Social engagement is great, but how can you use that momentum to drive conversions? In this workshop, we will equip you with the tools you need to create social campaigns that produce results.
January 12, 2021
11:00 am - 12:00 pm
No event found!
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