How to Build Your Marketing Roadmap

recorded workshop

How does your marketing roadmap play a role in guiding your team, achieving your organization’s goals, and communicating your story to stakeholders?

Strategy, goals, and planning are big-picture challenges for most marketing teams. Ones that leverage the roadmap as a strategic tool are masters in achievement, accountability, and have an easier time demonstrating their wins to stakeholders.

Two Octobers’ Head of Marketing Serin Silva takes us through the most important components of a marketing roadmap as well as the behaviors needed to keep it fresh and agile. Serin shows you how to think big for your organization while showing marketing progress, success, and impact. 


In this workshop you will gain:

  • In-depth review of the components of a roadmap and potential variations
  • Exercises and prompting questions to help you think at the next level for your organization
  • A template to take away
About This workshop
square profile of serin with grey background

Serin Silva is a senior marketing professional with 20+ years of global brand experience. She has led marketing strategies and advertising campaigns for Microsoft, Wired Digital, Chevron, Charles Schwab,, Dolby Sound, Discover Card, Nestle, Adidas, PetSmart, Williams-Sonoma, West Elm, Pottery Barn, CenturyLink, and Zayo. She specializes in creating measurable marketing programs that span both the digital, traditional and emerging communication worlds. Experiences that unlock new markets, delight customers, break new ground, and drive results. Serin has a bias for action.

upcoming workshops

We love educating marketers! See below for a few upcoming online workshops

If you don’t have buy-in from the right stakeholders, your biggest marketing successes can be chopped down with a budget reduction or a shift in strategy.  Join Two Octobers’ cofounder Kris Skavish in this one-hour session to learn tips in the art of telling the story of marketing impact, success, and insight.
Bias lurks in the corners of all our marketing campaigns. We look at how research, analytics, and marketing controls can be dialed in to drive marketing results while working against bias.
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