Overcoming Bias in Digital Marketing
Data, audiences, and messaging: explore and expose the variables and missteps that influence unfair marketing
Bias in marketing is a sprawling topic that can touch personal data security, antitrust lawsuits, institutional psychology, redlining, systemic prejudice, presidential campaigns, and much much more. Join paid media and analytics experts Karen O’Toole and Kevin Mullan as they unpack this dense topic by focusing on research, analytics, and marketing controls in order to drive marketing results while living out Two Octobers’ values.
About this event
In this one-hour workshop, we will explore both technical and theoretical approaches to understanding bias in digital marketing. It will be packed with data-driven insights, how-to instruction on replicating our analysis for your own organization, and tips on how to maneuver missteps and better meet the rise of purpose-driven consumers. This content will be suitable for all levels of expertise.
- Research on why bias in marketing is important and how it can affect you and your customers
- Identifying bias in your own data
- The role of targeting and audiences
- The impact of messaging
- One hour of content with an optional 30 minute office hours session for personalized Q&A afterwards
Kevin Mullan is a Sr. Digital Marketing Manager with a long resume of helping businesses, specifically ecommerce ones, grow and thrive. Karen O’Toole is our Head of Social and is one with the nuances of community in the social media world. This power duo is at the forefront of paid media expertise in paid search, paid social, and display, but even more importantly, they are critical voices behind Two Octobers’ purpose to make the world a better place by cultivating growth in values-driven organizations. Kevin’s dog bias is in favor of goofball black labs, and Karen’s is in favor of humanlike Boston Terriers.
We love educating marketers! See below for a few upcoming online workshops