Prove the Value of Marketing to the C-Suite
Data Storytelling for Your Stakeholders
You can pour sweat and tears into building a marketing program, but if you don’t have buy-in from the right stakeholders, your biggest successes can be chopped down with a budget reduction or a shift in strategy. Join Two Octobers’ cofounder Kris Skavish in this one-hour session to learn tips in the art of telling the story of marketing impact, success, and insight.
About this event
What matters to your audience? We start all data storytelling endeavors with a question, and when it comes to proving the value of marketing to a c-suite level audience, we first start with identifying what they care about, and then we move towards making sure they understand. We’ll help you frame this challenge with exploration of meaningful KPIs like lifetime value, multi-channel roles and steps, awareness and demand generation framework, audience analysis, and more. This workshop is best suited for marketing professionals.
- Build a foundation: principles of data storytelling
- Answer key questions – including tutorials/case studies
- Create your virtuous cycle: get digital analytics working in service of your organization and mission
- Deep dive into meaningful KPIs, how to report on them, and how to communicate themOne hour of content with an optional 30 minute office hours session for personalized Q&A afterwards
Kris Skavish has a knack for problem-solving and a passion for helping purpose-driven businesses grow. She is a principal and co-founder of Two Octobers, a fanatically-analytical digital marketing agency based in Denver. Two Octobers was founded with the purpose of helping good people and organizations make better, more informed decisions. To formalize our commitment, Two Octobers became a certified B Corp in the summer of 2020.
We love educating marketers! See below for a few upcoming online workshops