storytelling with google data studio
Data Studio is a powerful tool, but are you using it to engage your audience and convey meaningful insight?
The power of interactive reporting in Data Studio can be seductive, but dragging widgets around a screen is not telling a story. In this hands-on session, we workshop practical techniques for bringing data to life with an integrated narrative. Join Nico Brooks (head of analytics) to learn how to take advantage of all the tools Data Studio has to offer.
In this recorded workshop, we cover the commandments of data storytelling through the lens of Google Data Studio. You’ll learn how to embed interactive charts in web documents, incorporate video insights, and create a virtuous cycle of feedback and continuous improvement. The session is packed with marketing insight.
After this workshop, you’ll be able to
- The principles and ingredients of storytelling with data
- Examples of storytelling: the do’s and don’ts
- How to make your reports richer with video insights and other mechanisms
- How to embed interactive charts in web documents
- Understanding of the virtuous cycle: feedback and continuous improvement
Nico Brooks is a co-founder and principal at Two Octobers where he has created innovation, growth, and sophistication in analytics and automation for our clients for over 10 years. Nico brings a rare combination of big picture marketing strategy and hands-on technical expertise to every business challenge. When he’s not busy solving problems, you can find him teaching search engine marketing and analytics at The Daniels College of Business and hosting the Denver Marketing Analytics Meetup.
We love educating marketers! See below for a few upcoming online workshops