head of content
yasmin Burgess
Yasmin is at the helm of the content marketing practice at Two Octobers where she designs content that pleases people and search engines. Her extensive background in SEO and content gives her the highly-sought-after, uncanny ability to speak the languages of both Google and consumers. Yasmin has led multi-channel digital marketing programs for large brands across industries including retail, hospitality, finance and telecom. She is passionate about creating content that elevates brands, gets visibility, helps audiences and drives results.
See yasmin at these upcoming events
certifications
Head of content
Yasmin directs how we deliver content marketing services at Two Octobers.
work
testimonial
Yasmin is great at suggesting and planning out value-ad projects for us to tackle month over month. And strategy is clear and concise -current client
traffic increase of 36%
Migrating a site can be a tricky beast. We worked closely with our professional services client to preserve traffic and minimize disruption. Results? A 36%+ bump in traffic post-migration, 26%+ increase in new prospects, significant reduction in bounce rate, and an 82% improvement in page load speed.
insights
Hungry for more? Here are some of Yasmin’s insights about SEO & content
recorded workshop
How to Craft an Audience-Driven SEO Content Strategy
Getting started with a content marketing strategy can seem daunting and overwhelming. In this session, we walk through how to craft a successful content marketing plan that is built on addressing user needs and improving organic search performance. We show you how to get started, including: how to identify topics to focus on, what content to produce, how to utilize existing content and how to measure success for yourself and your stakeholders.