AI for Marketing Analysis: When to Trust the Robots
AI can speed up marketing data analysis, but it might lead you off a cliff. A practical framework for different levels of AI involvement in your analysis.
Digital Marketing Updates: August 2026
GSC now shows views for third-party platforms like IG, YouTube & TikTok; Yelp partners with OpenAI; ChatGPT ads now have better performance marketing tools.
Analytics Roundup – August 2026
Reporting with AI: faster, yes, but not always better. GA's new Source grouping plus great shares: chart making with AI, influence without authority, more.
Cognitive Surrender: Implications for Doing Analytics Work with AI
New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.
5 Things AI-User Bot Data Can Tell You About Your AI Visibility
Ai-user bots are visiting your website right now. Learn how you can use this data to improve your brand's AI visibility.
How to Measure Your Brand’s AI Visibility: A Four-Lens Framework
How do you even track visibility in AI? You can buy an expensive tool, but even that isn't the full story. Here's four signals we watch.