digital account director
Maggie Castle
Maggie holds several roles at Two Octobers, including training program lead, team lead, account manager, and Head of SEM.
As training program lead, Maggie developed and oversees our robust public workshop program, as well as our customizable one-on-one coaching services.
In her work for clients, Maggie’s style of account management is so in-your-corner, you just might come to think of her as a member of your own team. In fact, that’s how she thinks of it. The kind of hypothesis-testing, spreadsheet-wielding, smarty-pants e-commerce pro you wish you could have seven of. Maggie leads a team of equally talented pros focused on click-and-mortar business growth.
Maggie has led multi-channel media campaigns for Fortune 500 brands to startups for over 9 years, driving big strategy like attribution, branding, and forecasting across platforms including Google, Microsoft, YouTube, Facebook, Instagram, Pinterest, Yelp, Outbrain, Taboola, Amazon, Walmart, and various ad exchanges.
See maggie at these upcoming events
certifications
head of sem
Maggie leads Two Octobers' practice of paid search, promoting learning and quality for all our practitioners.
work
increased visits by 45%
The 9 News Health Fair provides Coloradans with life-saving screenings. TO increased registration visits by 45% YoY and overall site users by 10X.
growth for e-commerce + store vists
Maggie's SEM campaign for appliance retailer produced 47% YOY increase in ROAS and 122% increase in store visits.
insights
Hungry for more? Here are some of Maggie’s insights about digital marketing.
blog
How to Tie Online to Offline Tracking Together Using Google Ads
Google Ads store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even in certain industries where in-store purchases are still common, like appliances or automotive, online research is a key influencing factor to these in-store purchases. For
recorded workshop
paid search and social for multi-location businesses
We aggregated a list of frequently-asked SEM and Social questions we get from our clients who range from having over 50 business locations to just one local shop. In this session, learn how to measure and optimize your campaigns in a way that has real impact.
