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Google Tag Manager Event Tracking Cheat Sheet

Nico Brooks

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May 9, 2017

google tag manager event tracking
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I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.  GTM Event Tracking Cheat Sheet

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Nico Brooks
Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time building solutions and finding insights with AI, and has spent 25+ years helping organizations turn marketing data into decisions.

A B2B digital marketing agency that helps lean marketing teams build the strategy and analytics behind sustainable growth.

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