I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.

Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
Copyright 2024 Two Octobers® LLC
Marketing analytics insights, delivered to you.
Two monthly emails featuring our latest guides and discoveries.
Our next free digital marketing seminar is coming soon!