The AEO Assessment & Roadmap
Find Out Where You Stand with AI Visibility
And What to Do About It
The AEO & SEO Assessment gives you a clear picture of how your brand shows up across AI tools and search engines, plus a prioritized roadmap to improve it.
Your Buyers are Already Using AI Tools for Research
B2B buyers complete more than 60% of their purchase journey before contacting a vendor. That research happens in ChatGPT, Perplexity, Google AI Overviews, and traditional search. LLMs are helping prospects understand their need, refine their requirements, and create their vendor shortlist.
If you don’t know how AI tools describe your brand, which competitors they recommend alongside you, or whether your content even surfaces in AI-generated answers, you’re flying blind through a part of the buying process that’s emerging to be a regular part of doing business.
Know you're on the Right Path
The AEO Assessment & Roadmap
We look at everything that affects whether — and how — your brand appears when prospects go looking.
AEO/GEO Assessment
We evaluate how your brand is described and cited across AI platforms, how you compare to competitors, and where topic gaps are costing you visibility.
Content Strategy Audit
We review what you’ve published, what’s missing, and how well your existing content is structured for AI extraction and citation.
Technical AI Readiness Audit
We check whether AI crawlers can actually access and interpret your site—a prerequisite for any content work to pay off.
SEO Visibility Audit
We analyze your organic search performance and alignment with the services you’re selling, so recommendations connect to revenue, not just rankings.
Roadmap
Everything above gets filtered into a prioritized plan with a measurement framework, so you know what to do first and how to track progress.
How It's Delivered
Three Sessions Built for How Change Actually Happens
Research is just the foundation. Progress comes when everyone’s moving forward together. The assessment includes three delivery sessions so the right people in your organization walk away knowing how to think about your brand’s AEO visibility, and what to do next.
Strategy Roadmap Session
For the primary marketing stakeholder. We walk through findings, explain what they mean for your pipeline, and lay out the prioritized plan.
Executive Walkthrough
For leadership. We bring your executive team up to speed on your AI search position and the opportunity ahead — without requiring them to sit through the full audit.
Implementation Session
For your developers and content team. We get specific about what to build, fix, and publish, so execution doesn’t stall after the strategy meeting.
Investment
The assessment is a flat-fee engagement, typically $5,000–$10,000 depending on the complexity of your site and competitive landscape. It runs four weeks from kickoff, and most clients start within two weeks of signing.
After delivery, you can implement on your own or engage our team to execute the roadmap.
Kickoff to roadmap in 4 Weeks
Kickoff
We align on business goals, review your marketing program, and confirm account access.
Data & Analysis
We collect data across your website, analytics, and visibility tools, then evaluate technical infrastructure, content coverage, and brand clarity against competitors.
Delivery
Three sessions: primary stakeholder, executive team, implementation team.
What’s Next
You execute against the plan — with your own team, or with ours.
“Super informative and helpful. Really appreciate everything Two Octobers does for us as we continue to navigate the emerging AI optimization world, especially given how frequently new—and sometimes contradictory—AIO research emerges from sources with something to sell.”
– Content Strategist, B2B Client
Ready to See Where You Stand?
Tell us about your company and we’ll follow up to discuss fit and scope.