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Author: Erin Spradlin

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AdWords View-Through and Analytics Assisted Conversions

View-Through Conversions“Appearing only for the Display Network, View-Through Conversions happen when a customer views your image or rich media ad before converting, but never actually clicks on the ad. If these customers later convert, this metric counts their conversions as “View-Through Conversions.” This conversion type automatically excludes conversions from people who’ve also clicked your Search

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